Back-to-school spending is second only to winter holiday spending. According to the National Retail Federation (NRF), total combined spending for back-to-school and college reached approximately $68 billion in 2015. Although some consumers start earlier, most do their back-to-school shopping during the months of July and August.
Why app integration is the way to grow
“There’s an app for that.” We would argue that this phrase may express a condition that is simultaneously essential and detrimental to e-commerce business as it exists today. Of course your business needs applications for CRM, email marketing, accounting, order and inventory management, and shipping. What a luxury that there are specialized software products out there to help you execute each of these complex tasks. And how convenient that most applications are affordable and easy to implement, so it’s easier than ever to work remotely and sync the data on any device that’s convenient.